Curated: Where Timeless Design Meets Thoughtful Living

One of the things we love most about Alameda is discovering the local businesses that make our community so unique. Tucked along the vibrant Park Street shopping district is one of those special places—a store that feels less like a furniture showroom and more like an experience.

Welcome to Curated.

Whether you're a lifelong collector, a mid-century modern enthusiast, or someone simply looking for that one perfect piece to complete a room, Curated is a destination worth exploring.

More Than a Furniture Store

From the moment you walk through the doors, it's clear this isn't your typical home furnishings shop.

Beautifully restored mid-century furniture sits alongside original artwork, sculptural lighting, vintage accessories, coffee table books, and thoughtfully selected décor. Every piece has been intentionally chosen to complement the others, creating spaces that inspire rather than overwhelm.

Instead of endless rows of furniture, you'll find carefully designed vignettes that help you imagine how each piece could become part of your own home.

A Passion for Design

Curated is the vision of owner Bradley Long, whose passion for mid-century modern design has been decades in the making.

His extensive knowledge and appreciation for quality craftsmanship are evident throughout the store. Rather than simply selling furniture, Bradley helps clients understand the history behind each piece and how timeless design can create a home that feels collected, personal, and authentic.

Whether you're furnishing a single room or an entire home, his goal is to help you find pieces you'll love for years to come, not just what's trending today.

Homes Tell a Story

One of our favorite things about Curated is its philosophy.

A well-designed home isn't about filling every corner with new furniture. It's about choosing pieces that reflect your personality, spark conversation, and make your home feel uniquely yours.

We couldn't agree more.

As REALTORS®, we often say buyers don't just fall in love with square footage, they fall in love with how a home makes them feel. Beautiful design plays a big role in creating that emotional connection.

Whether it's an iconic Eames lounge chair, a vintage credenza, a bold piece of artwork, or a beautifully styled bookshelf, thoughtfully chosen furnishings can completely transform the way a space feels.

Why We Love Featuring Local Businesses

At Friedrich Homes Group, we believe buying a home is about so much more than the house itself.

It's about becoming part of a community filled with local businesses, talented entrepreneurs, welcoming neighborhoods, and hidden gems that make everyday life a little more enjoyable.

Curated is exactly that kind of place.

Whether you're redesigning your current home, decorating a new one, or simply looking for inspiration, we highly recommend stopping by and seeing what catches your eye.

You may walk in looking for a coffee table.

You just might leave with the piece that becomes the centerpiece of your home.

Visit Curated

📍 1525 Park Street
Alameda, CA

And if you're looking for a home worthy of the beautiful pieces you'll find there, we'd love to help.

At Friedrich Homes Group at Compass, we don't just help people buy and sell homes, we help them discover the communities and local businesses that make those homes truly special.