Feel Good Bakery Left Two Ovens. Only the Park Street One Is Baking Again.

On a Tuesday morning in the East End, where can you buy a croissant now? For about 21 years you had two Feel Good Bakery counters to pick from, the original spot in Encinal Market Center and the stall inside the Alameda Marketplace on Park Street. Both closed on October 31, 2025, and this Saturday, October 31, is one year since.

A year later the two spaces have gone different ways. The Park Street stall filled quickly and now anchors one of the busiest pastry blocks in the East Bay. The Encinal Avenue oven is still dark. Most of the new baking also happens on weekends, so a Tuesday croissant is harder to find than it used to be.

What closed, and when

Alameda Post reported in October 2025 that Feel Good would close on Halloween. The bakery said the decision was "not easy" and came after "thoughtful consideration of all available options." Rick S. Kellner and Jacqueline Riley opened Feel Good in June 2004. At its peak it supplied 19 Bay Area farmers' markets every week.

The two locations served two different routines. The Alameda Marketplace stall at 1650 Park St. sat inside a grocery building on the main commercial street. The original bakery at 3215 Encinal Ave. was the neighborhood stop at the High Street end of the East End, away from Park Street entirely.

The Marketplace stall became the center of a cluster

Bake Sum moved into the Marketplace space and opened in May 2026. It's the Oakland bakery that opened in Grand Lake in 2021 and is known for the Croissubi, a croissant based on Spam musubi. SFGATE reported that owner Joyce Tang wanted to move out of her commissary in Berkeley into something bigger, and Feel Good's departure opened that door. The Alameda kitchen now makes the dough for both Bake Sum locations. In practical terms, the Park Street stall is the production hub for one of Oakland's best-known bakeries.

The okonomiyaki Danish is the item SFGATE's food reporter wrote about most. It's a croissant version of the Japanese pancake, filled with roasted cabbage, mushrooms and a sweet onion Mornay sauce, then finished with Kewpie mayo and bonito flakes.

Bake Sum also landed within a few steps of two other pastry counters, which turned the area around Park Street and Buena Vista Avenue into a cluster:

• Crispian Bakery is at 1700 Park St. #120, at Buena Vista.
• Bake Sum is inside the Alameda Marketplace at 1650 Park St.
• Moxie is across the street at 1640 Park St. It's a steakhouse at night, and on weekends it serves brunch with a bar cart of doughnuts.

Moxie's doughnuts come from chef Donna Meadows. She built a following for them at Little House Cafe, which shared Moxie's owners, before it closed in 2022. When Moxie started brunch in early 2025, she brought the doughnuts back. Her bombolone fillings change with whatever fruit looks good at Berkeley's Monterey Market. Meadows told SFGATE that one recent weekend they sold 175 doughnuts. "It's crazy, like I'm not a doughnut factory, people," she joked.

A few blocks north, Ones Cafe & Bakery opened in July at 1926 Park St., in the former Coffee Cultures space. Sisters Mei Tang and Nicole Tang own it, and the original Ones opened in Castro Valley in 2024. The most popular items are the moon croissants, filled with strawberry or ube cream. Manager Cyrus Zhang, Mei's son, told SFGATE the family had hoped Alameda would match Castro Valley, and that business has "definitely been more than that."

The cluster bakes mostly on weekends

Each of these counters keeps its own days. Few of them line up with the old Feel Good habit of stopping in any morning. Laid out by day, the week looks like this:

Monday. Most of the cluster is closed. Crispian is closed, Ones is closed, and Moxie only does doughnuts on weekends. Bake Sum's website lists Monday hours of 9 a.m. to 2 p.m., but SFGATE's September directory showed Friday through Sunday only, so check before you go on a Monday.

Tuesday and Wednesday. Crispian opens at 7:30 a.m. with coffee, pastries and sweets but no bread. Ones adds Wednesday, opening at 8 a.m.

Thursday. Crispian starts selling bread again and keeps it through Sunday.

Friday. Bake Sum opens its window, 9 a.m. to 2 p.m.

Saturday and Sunday. Everything is open. Moxie serves brunch and doughnuts from 10 a.m. to 2 p.m. Meadows comes in at 6 a.m. to make the doughnuts before the doors open.

Outside the East End, weekdays are easier. Donut Petit at 711 Santa Clara Ave. is open Tuesday through Friday, 8 a.m. to 1 p.m., and stays open until 2 p.m. or until it sells out on weekends. It's closed Mondays. Firebrand's café at 707 W. Tower Ave. on Alameda Point is open every day from 7:30 a.m. to 6 p.m.

The new counters also close early. Bake Sum closes at 2 p.m., Ones and Moxie's doughnut service by 3 p.m. at the latest, and Zhang told SFGATE that Ones' pastry case can empty out before then. A good East End pastry morning now means Park Street on a weekend, before noon.

The Encinal Avenue oven is still waiting

The second Feel Good space has a likely tenant but no opening date. Night Heron Bread plans to open its first shop at 3215 Encinal Ave. Trevor Adams and Robin Ostenfeld Adams started the business in 2020 as a sourdough project baked in their garage in Alameda. They now bake out of a commissary kitchen in San Francisco.

SFGATE reported in September that the couple had originally announced an early 2026 opening, but the buildout was taking longer than expected. Night Heron's website still points customers to the farmers market and offers a newsletter for news on the storefront opening.

Until it opens, buying Night Heron bread means leaving the East End. The bakery sells at the Alameda Farmers' Market at 710 Haight Ave. in West Alameda on Tuesdays and Saturdays, 9 a.m. to 1 p.m. That market runs year-round. Downtown's Thursday farmers' market on Alameda Avenue, which also had a Night Heron stand, finished its seasonal run on August 6.

SFGATE singled out the honey whole wheat, a sourdough sandwich loaf that is 85% whole grain, and the corn cookie made with corn milk, which has its own following.

When the Encinal shop opens, it will balance the map again. The East End will have a neighborhood bakery away from Park Street, at the corner where Feel Good started. Ostenfeld Adams told SFGATE what she thinks keeps Alameda's bakeries busy:

"They're hanging out in parks, and people need to eat and want to bring things there that are delicious. It's a community that wants to get together, and needs coffee and sugar in order to fuel it."

The Park Street cluster's biggest days are coming

The holiday calendar falls on the cluster's busiest days. The Downtown Alameda Business Association's Alameda All Wrapped Up shop-local campaign runs November 1 through December 15. Small Business Saturday is November 28. On Saturday, December 5, DABA has both the Hot Cocoa Stroll and the Downtown Alameda Winter Market, which runs from 1 to 7 p.m.

Both of those dates are Saturdays, when every counter on the Buena Vista block is open. Plan on lines at the Marketplace and at Moxie's door by mid-morning, and get to Ones early if you want a moon croissant.

At Friedrich Homes Group, we've watched Park Street change for decades, and the Feel Good corner on Encinal is one we'll be watching too. If you're wondering whether this kind of block-by-block change affects what your East End home is worth, we're happy to walk you through it over coffee on Park Street. Ask us for a free home valuation.